by Fred Fuld III
If you own or run a business, and you aren’t utilizing a subscription model, also known as a membership model, you need to read the book, The Forever Transaction by Robbie Kellman Baxter.
Have you ever ordered an item on Amazon, for example toothpaste, and you are given the option to save 5%, 10%, or even 15% on your purchase if you choose Subscribe & Save? This is an example of the subscription model.
The author goes into detail about how you can put this same model in place at your business for almost any type of product, and even services. She takes you step by step through the entire process from launching, to scaling, to maintaining your customers.
If you want to expand your business and keep your customers over the long term, I recommend that you read The Forever Transaction.
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