by Fred Fuld III
The 2020 Olympic Games began on Friday, July 23, in 2021 of course. If you haven’t been watching the Olympics, you are missing the greatest sports event of the year.
The Olympic Games have many sponsors and several of these worldwide Olympic Partners are publicly traded.
Some investors believe that the sponsoring of this event will help increase revenues for the company sponsors. Others believe that if these companies are putting up all this money, that they expect a return on their investment.
So if you have wondered if investing in these companies would provide a good return, then check out the results below.
Olympics Stock Index
| Company | Symbol | Price 7/23/21 | Price 8/4/21 | Gain/Loss |
| Airbnb | ABNB | 138.73 | 147.4 | 6.25% |
| Alibaba | BABA | 206.53 | 200.71 | -2.82% |
| Bridgestone | BRDCY | 21.88 | 21.93 | 0.23% |
| Coca-Cola | KO | 57.01 | 56.1 | -1.60% |
| Dow Chemical | DOW | 60.11 | 60.99 | 1.46% |
| General Electric | GE | 101.68 | 102.91 | 1.21% |
| Intel | INTC | 53 | 53.9 | 1.70% |
| Panasonic | PCRFY | 12.21 | 12.19 | -0.16% |
| Procter & Gamble | PG | 139.79 | 142.43 | 1.89% |
| Toyota | TM | 179.85 | 182.18 | 1.30% |
| VISA | V | 249.02 | 236.67 | -4.96% |
| TOTAL | 1219.81 | 1217.41 | -0.20% | |
| EQUAL WEIGHT RETURN | -7.96% | |||
You will notice that the worst performers to date are VISA (V) and Alibaba (BABA) and the best are Airbnb (ABNB) and Procter & Gamble (PG).
Based on an equal weighting of all the companies, the total return from the start of the Olympics on July 23 to today, August 4, is a negative 7.96%, far worse than the market as a whole. The S&P 500 was only down 0.21% during that same time frame.
Yet there is still more time for the Olympics Stock Index to recover as the events don’t end until August 8.
Disclosure: Author owns TM.