by Fred Fuld III
The Public Relations Handbook by Robert L. Dilenschneider is compilation of information and guidance for various types of pubic relations situations.
Whether it relates to politics, the government, educational institutions, a crisis issue, investor relations, working with the media, dealing with social media, or public relations issues in other countries, this book has it covered.
Each chapter is written by an expert in their area of public relations expertise, and all chapters have summary takeaways at the end.
If you are involved in PR as a small business owner or if you are in charge of public relations for a large organization, the Public Relations Handbook is for you.
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