by Fred Fuld III
Editor & Publisher, Wall Street News Network
Have you ever had to negotiate with your boss about a pay raise, or try to raise money for your company, or interview for a job, or sell a product or service, or even ask someone for a date? If so, it means that you had to give a pitch.
The book, Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry, by Peter Desberg and Jeffrey Davis, is all about pitches. The authors show how to create a pitch, how to prepare for a pitch, how to present your pitch, how to deal with pitch panic, and other strategies. This guide even tells you the best time of day to make a pitch.
The book is also useful for those who have to give speeches.
Don’t let the word “Hollywood” in the title deter you from reading this book. Examples from many different industries are included, such as aerospace, education, automobile, technology, advertising, and many others.
The most important aspect of this book that I liked the most was the extensive research and studies that were done to back up what the book presented.
My favorite chapter was Chapter 5 – Persuasion Bootcamp, where the authors present and describe all of the Compliance Gaining Techniques.
It doesn’t matter if you are the head of a startup, or working your way up the corporate ladder, or trying to promote your book to a publisher, or just trying to sell your products or services to a customer or client, I highly recommend Pitch Like Hollywood to anyone who is ever involved in persuasion.
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