by Fred Fuld III
Have you ever wondered what you would do if 60 Minutes called and said they wanted to interview you? Or maybe you opened your front door and there were a bunch of reporters standing outside.
If you own a small business or you are an executive at a major corporation, or even a celebrity or a politician, you need to read the book Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line, by Evan Nierman.
Nierman is a crisis public relations expert, and is founder of Red Banyan, a crisis communications company.
He provides numerous anecdotes of instances where individuals and companies were stuck in negative situations, many times through no fault of their own, and the steps that they had to take to avoid most if not all negative publicity.
You, personally, may not be at fault at all, but someone at your company may have screwed up, which affects the reputation of your business. The book provides extensive advice on what to do in these situations.
My favorite chapter is Chapter 9 – Engaging with Reporters: Dos and Don’ts because reporters are really the key to whether information about you and/or your business gets printed in a positive light, a negative one, or not at all.
Anyone who runs their own small or large company, or corporate division, or sits on the board of directors of any entity including charities, should get Crisis Averted. Any other influential individuals in the limelight should also study the book.
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