by Fred Fuld III
The book, Startup Myths and Models: What You Won’t Learn in Business School, by Rizwan Virk is a great resource for those who are considering launching a startup nd those who have already established their startup.
Virk uses an interesting approach to provide advice to startupers, by listing over 20 myths, including bonus myths, relating to startups, and why those myths are wrong, and provides advice relating to these issues and misconceptions.
Just a few of the myths are:
- You have to be first to market
- A great product and a big market are the most important things
- Talk to as many investors as you can
- Hire the most experienced people you can find
- and many more
My two favorite chapters (myths) were There is No Such Thing as Bad Publicity (a very short but important section) and Startups Are Hard Work.
The author includes numerous real life examples and anecdotes to get his points across.
If you have any interest in creating your own startup, or if you are in the beginning or middle stages of your startup, I highly recommend that you read Startup Myths and Models.